Generation Y - Research Basis
What is Generation Y?
The current group of graduates entering the market at the moment have been classified as "Generation Y"...who is this new generation?
Definition of Generation Y: TBD....we will be updating this definition as we progress with our research on Generation Y.
This post details the starting basis for the research of Generation Y. We have developed this research design basis by interviewing our partner on this project, Jack Butler from Future Foundations, to identify the key Generation Y issues.
Key issues pertaining to Generation Y
Education on Generation Y
Generation Y is not at all well understood by the work market and the general public....there is a need to provide some education of what is Generation Y and the implications of Generation Y to society and the workplace.
Generation Y does not understand itself
Generation Y is the silent revolution born from technology, economic and social factors...it is an emergent generation that still has to acknowledge to itself what it is. Starting points for research:
- Book "Generation Why?"
- Australian website for Generation Y
- Orange and Demos report on Generation Y
CPA phenomena
CPA...Continuous Partial Attention...Generation Y has grown up with technology and are using it in a way that is unprecedented in the current work market. How can the work market maximise the opportunities made available by CPA. This issue was covered well in Channel 4 conference on 10th May 2007 looking at informal learning for young people.
Ambitious and Restless
Generation Y have a very high sense of ambition. They want early responsibility and they want to make a difference..."they are driven to make a difference". They want to work for organisations that are making...this is driving an increased interest in the third sector.
Boomerang Children
Financial concerns are causing more and more graduates to return back home after they graduate. Graduates need to look for jobs from home if they have not been successful in finding a job whilst at university. This group of graduates are so focused on finding a job that most of them do not have robust career plans. It will be interesting to explore in the research how this situation fits in with Maslow's hierarchy of needs.
Generation of Career Breaks
Generation Y is the generation of career breaks...
- Why are career breaks taken?
- How many graduates are taking career breaks?
- What happens after a career break?
Understanding the Generation Y- Research Results
Summary of research required:
- What do employers and general public understand about Generation Y
- Continuous Partial Attention phenomena
- What kind of work are Generation Y demanding from the market
- What do Generation Y know about themselves
- Career breaks (why, how many, what afterwords)
Research results - list of the posts detailing research results
This list will be updated on an ongoing basis as the research phase commences:
- First Steps conference - research background
- Generation Y research strand
- Generalisations & Generation Y
- Generation Y articles used for research
- Gen Y1 - role of Generation Y parents
- Gen Y2 - role of technology
- Gen Y3 - other factors influencing Generation Y & the Generation Y divide
- Gen Y4 -Generation Y characteristics and values in life
- Gen Y5 - the marketing view of Generation Y
- Gen Y at work 1 - characteristics and values at work
- Gen Y at work 2 - Generation Y and intergenerational conflict
- Gen Y at work 3 - Generation Y - vision, good work, work ethics, work-life balance
- Gen Y at work 4 - how employing Generation Y will benefit business
- Gen Y at work 5 - how to manage Generation Y
- Gen Y at work 6 - Generation Y and career
- Gen Y at work 7 - recruiting Generation Y
Posted by: Hina Patel
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