Generation Y Articles Used for Research

Research methodology for our Generation Y posts

This post details links to the articles (many thanks to Google!) that have been used to as a basis for this series of posts on Generation Y.

How we developed this series of posts:

• we first went through each of these articles and summarised the key points that were being made
• we then went on to develop a mind map that helped us to determine the key themes and issues that were emerging from the reviewed articles
• each of the posts in the Generation Y series details the overall findings in each of the themes
• all the articles that were used to develop the findings in each post will be referenced at the bottom of post

Articles used for Generation Y research

1. Wikipedia reference for "Generation Y"
2. Ypulse...daily news blog for "Generation Y"
3. Business Week (1999) "Generation Y - Today's teens - the biggest bulge since the boomers - may force the marketers to toss their old tricks"
4. USA Today (2005) "Generation Y: They've arrived at work with a new attitude"
5. Generations at Work - Claire Raines Associates (2002) - "Managing Millennials"
6. Washington Time (2005) "Generation Y embraces choice, redefines religion" by Cheryl Wetzstein (direct article link no longer available)
7. Seattlepi.com (2006) "Millennials make their mark"
8. Chief Learning Officer (2004) "Buckle up: Generation Y is here"
9. BBC(2001) "Millennials: The kids are all right"
10. Neovox "Generation Y: The ultimate consumers"
11. Innovate Big...blog about Generation Y
12. The Oberlin Review (2006) "Understanding Generation Y"
13. University if North Carolina - power point presentation on "Tips for managing generation Y" (direct link no longer available)
14. ABC South Coast WA (2006) "Doing it for love or money"
15. Brainreactions...blog for Generation Y
16. www.toytowngermany.com "Generation Y & work" (link no longer available)
17. CNN (2007) "Attracting the twenty something worker"
18. CNN (2007) "5 big mistakes new grads make"
19. Generation Why "Whys Blog"...Generation Y blog
20. The Consumerist (2007) "Gen Ys Top 15 most trusted brands"
21. Interbiznet (2006) "Multi Generational Recruiting 1"
22. Dallas News (2007) "Study: Young people increasingly self absorbed"
23. Generations in Conversation (2007) "Recruitment perspective on Generation Y"
24. Business Week (2005) "Welcome to the Gen Y workplace"
25. Workplace Transformation (2006) "Generation Y in the workplace"
26. Hotel Online (2000) "Generation Y: motivating and training a new generation of employees"
27. OC Register (2007) "Gen Y floods the workplace"
28. Career One (2007) "Gen Y drives workplace change"
29. Manpower (2007) "Generation Y in the workplace Australia"
30. Fast Company (2005) "This is your new workforce: Gen Y"
31. Harvard Business School Archive (2004) "Managing the gamer generation"
32. Internet Marketing (2007) "Managing Generation Y in the workplace"
33. Career Journal (2006) "Three tips from Gen Y about the new workforce"
34. PBS (2006) "Generation next changes the face of the workplace
35. Med Hunters (2005) "In my day, things were different"
36. Med Hunters (2005) "Multigenerational staff: conflicts & opportunities"
37. NAS Recruitment (2006) "Generation Y: the millennials - ready or not, here they come"
38. Monster (2007) "Hiring and hanging onto Generation Y"
39. Talent Edge (2007) "Engaging the next generation"
40. IEEE (2007) "Mentoring Generation Y"
41. Business Week (2005) "Welcome to the Gen Y Workplace"

Generation Y articles in this research series (in date order)

• First Steps conference - research background
• Generation Y research strand
• Generalisations & Generation Y
• Generation Y articles used for research
• Gen Y1 - role of Generation Y parents
• Gen Y2 - role of technology
• Gen Y3 - other factors influencing Generation Y & the Generation Y divide
• Gen Y4 -Generation Y characteristics and values in life
• Gen Y5 - the marketing view of Generation Y
• Gen Y at work 1 - characteristics and values at work
• Gen Y at work 2 - Generation Y and intergenerational conflict
• Gen Y at work 3 - Generation Y - vision, good work, work ethics, work-life balance
• Gen Y at work 4 - how employing Generation Y will benefit business
• Gen Y at work 5 - how to manage Generation Y
• Gen Y at work 6 - Generation Y and career
• Gen Y at work 7 - recruiting Generation Y

Posted by: Hina Patel