Generation Y Characteristics
- positive attitude
- happy
- sociable
- driven
- want to help those less fortunate than themselves
- talented
- collaborative
- team workers
- open-minded
- achievement / goal orientated
- confident
- hopeful
- inclusive
- technically fluent
- skeptical
- impatient
- civic minded
- creative
- hard working
- know what they want
- multi-tasking
- always looking for the next best thing
- lack of loyalty for organisations and brands
- lack of personal resourcefulness (but high problem solving resourcefulness)
- lack of personal independence (but are very independent in what they value)
- lack skills for dealing with different kinds of people (but are very effective at collaborative working)
- lack of professional fluency
- low levels of general literacy
- lack of concentration
- distaste manual work
- rely too much on spell checkers!
Generation Y values
- choice
- informality
- personal expression
- authenticity
- work-life balance
- contribution
- meaning
Reference articles
Click on this link to access the links to the following article: (2), (3), (5), (6), (7), (15), (23),
Generation Y articles in this research series (in date order)
- First Steps conference - research background
- Generation Y research strand
- Generalisations & Generation Y
- Generation Y articles used for research
- Gen Y1 - role of Generation Y parents
- Gen Y2 - role of technology
- Gen Y3 - other factors influencing Generation Y & the Generation Y divide
- Gen Y4 -Generation Y characteristics and values in life
- Gen Y5 - the marketing view of Generation Y
- Gen Y at work 1 - characteristics and values at work
- Gen Y at work 2 - Generation Y and intergenerational conflict
- Gen Y at work 3 - Generation Y - vision, good work, work ethics, work-life balance
- Gen Y at work 4 - how employing Generation Y will benefit business
- Gen Y at work 5 - how to manage Generation Y
- Gen Y at work 6 - Generation Y and career
- Gen Y at work 7 - recruiting Generation Y
Posted by: Hina Patel
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